Could Technology Fix the Rift and Rivalry.
A company could adversely suffer if the advertising and sales teams don’t get on. It’s quite common for marketing and sales departments to have differences in regards to business. Over fifty percent of marketers are unhappy with the level of communication between groups and over half of the sales force are equally not satisfied with all the support from the marketing group. The business could seriously suffer if the teams do not get along. There are several office-based activities that could be implemented to curb this. Technology must be deliberated upon.
Communicate and collaborate better.
Lack of communication and collaboration leads to misunderstanding between the two teams. When the teams do not speak to each other working together becomes a problem. It might be as simple as slack station, it might be more structured and take the form of morning meetings every day in order to keep track of what is happening in the company. The two teams will need to cooperate with each other better since both depend on each other. The marketing group possess all of the information that sales team needs to close sales. On the other hand, sales…